Responsive Web Design and SEO
If you need a website, you need a responsive, mobile-friendly website – quite simply, it’s essential.
A mobile-friendly website is an absolute must for any business that wants to engage site visitors using mobile devices.
Responsive Web Design
With the ever growing usage of internet ready mobile phones and tablets it is now essential to have an up to date website that can function correctly and be easily used on these mobile devices, the current standard for this is to adopt a ‘responsive’ web design. Responsive web design is the most effective way to ensure your website functions at it’s best on all screen sizes, your site will re-size and adapt it’s layout to suit the screen size it is being viewed on, making the presentation of your content completely accessible across all devices.
Search engines are set to focus more and more on the mobile compatibility of websites, if your business relies on it’s website then it must be mobile friendly.
Creative Surge designs and builds responsive, mobile ready websites that are well thought out, appropriate, easy to use and optimised for all devices from mobile phones to large desktop screens. By using simple, uncluttered layouts, my web designs allow users to easily navigate and access the information they need.
All websites are built from a blank canvas, incorporating sensible SEO techniques to make each website search engine friendly. A well designed site should reinforce your company branding and be an invaluable source of information, it should be easily updateable and allow room for growth as required. Sites built to incorporate Content Management Systems (CMS) can be perfect if you would like to update your own web content easily and have control over your website.
WordPress Web Design
WordPress is an excellent blogging platform/CMS that can be used to build websites for any purpose, from the client perspective it is easy to use and has all the features needed by anyone who needs to update their own web content, you don’t need to come back to me in the future to make alterations to the content of your site unless you really prefer me to do that for you.
WordPress functionality can be increased by the use of plugins, virtually any feature and capability required can easily be incorporated into a WordPress website, including eCommerce facilities.
As mentioned above, WordPress is an excellent platform for your eCommerce website, however depending on your exact requirements it is often more appropriate to use a dedicated eCommerce system. I favour OpenCart for such websites as it has all of the features required to sell any type of product to a worldwide customer base, it has a fairly small learning curve so you can be up and running in no time, with the confidence to fully manage your online shop. eCommerce solutions are available to suit both new and established online sellers.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a vast and highly involved subject on it’s own, with all websites I start with the basics and build in sensible, effective and important SEO from the outset. Following industry standard guidelines I ensure your web design not only looks great but also performs well in search engines.
There are lots of different things that can be done to improve your websites SEO and it is not a once only operation, ideally it is something that is continually worked on to help maintain and improve your websites search rankings. Most importantly the SEO foundations should be good and laid down at the beginning of any web design project.